Product

Evaluation System CRM

Description

Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, mobile application, live chat, marketing materials. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.